Home Work Resume Let's Talk /
/ Bringing a mass market food brand into a high-end boutique is a refreshing and exciting challenge. Dynasty is all about Asian foods 
and condiments, the current images of their packaging are somewhat generic and unsophisticated, it lacks a strong shelf impact. The image in the new packaging are evocative of earlier times. The concept of this design is paying respect to Chinese history as well as the origins of when these ingredients were discovered in ancient times. A series of numbers on the bottles indicate the years when the ingredients were made and used throughout China. The choices of having blue and white color is inspired by Chinese ceramic art. DYNASTY ORGANIC
CONDIMENTS /
/ / Some early sketches
MY WORK
HOME / WORK / RESUME / CONTACT
Web site designed by Roger Wang. All rights reserved /